Sony Ericsson / Sony : General : Sony Ericsson breaks even in Q3 financials, focusing on smartphones only in 2012
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> Sony Ericsson breaks even in Q3 financials, focusing on smartphones only in 2012
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Interesting news. I guess SE are looking at consolidating their resources into something that makes a reasonable margin.
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Posted: 2011-10-14 16:31:27
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On 2011-10-14 16:08:05, masseur wrote:
If it was £150 I'd definitely have a "play" with a "ray"!
I wonder how these results will affect any split?
Well,I love my Ray but so far all the websites i have seen the Play come down under £200 have sold out fast.
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Posted: 2011-10-14 16:32:27
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The next two quarters are going to be tricky for them. They are basically going to rely on volume rather than pricing. Their recent phones are cheaper and their high-ends have fallen in price and so the profit margins are going to be eroded.
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Posted: 2011-10-15 11:44:17
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In a way if they can maintain profitability I'd go with the more volume route. Their market share is a little too low.
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Posted: 2011-10-15 14:28:47
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