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Sony Ericsson / Sony : General : Sony Ericsson breaks even in Q3 financials, focusing on smartphones only in 2012
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max_wedge Posts: > 500

Interesting news. I guess SE are looking at consolidating their resources into something that makes a reasonable margin.
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Posted: 2011-10-14 16:31:27
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Bonovox Posts: > 500


On 2011-10-14 16:08:05, masseur wrote:
If it was £150 I'd definitely have a "play" with a "ray"!

I wonder how these results will affect any split?



Well,I love my Ray but so far all the websites i have seen the Play come down under £200 have sold out fast.
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Posted: 2011-10-14 16:32:27
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Dups! Posts: > 500

The next two quarters are going to be tricky for them. They are basically going to rely on volume rather than pricing. Their recent phones are cheaper and their high-ends have fallen in price and so the profit margins are going to be eroded.


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Posted: 2011-10-15 11:44:17
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mustafabay Posts: > 500

In a way if they can maintain profitability I'd go with the more volume route. Their market share is a little too low.
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Posted: 2011-10-15 14:28:47
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