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Bluetooth Billboards.....
Posters and screens are great at conveying a message but they're fixed. Bluetooth allows them to make that message mobile and allows it to be carried around by consumers,reports
Protein Feed in an interesting article on Bluetooth used in advertising, or more accurately,BlueCasting,which is permission-based.
"It's also a huge technology leap forward, because some people have used infra-red to beam content to mobiles from posters – but you need direct line-of-sight and it can only work with one person at a time. With Bluetooth, you don't need to ask people to point the phone at the poster, you can broadcast the information and lots of people can download the information at the same time."
Indeed Hypertag, the company arguably most associated with infra-red transmitters in posters, has recently launched its first Bluetooth campaign for Warner Bros. The posters for New Order's latest album are placed in HMV shop windows, allowing people passing to download an MP3 track from the album".
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Posted: 2005-05-16 18:40:40
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