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Film makers tend to only use product placement where it doesn't actually affect the storyline in a major way. Taking the most recent example, Casino Royale, it is believable that James Bond would have the latest mobile technology available, Vaio laptop to access the Internet and that Vesper would use the Sony T-10 (or variant) to take holiday snaps in Italy.
Product placement has to be used within the context of the theme of the film, I personally have no issues with it at all. It makes the film that little bit more realistic.
As an aside, the Top 10 Worst Movies for Product Placement:
http://www.theshiznit.co.uk/review.php?id=144
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Posted: 2006-12-24 13:17:20
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that's right, you won't see Achilles sending a text message with his brand-new k900 phone to Hector in a Troy movie, no way!
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Posted: 2006-12-24 20:45:24
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I was over-emphasising a bit there, but you see my point!
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Posted: 2006-12-24 20:59:12
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i could say that this is an advantage of sony ericsson over other brands.
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"why falling in love with life if at the end i'll marry the death"
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i've 
myself[ This Message was edited by: tranced on 2006-12-24 20:49 ]
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Posted: 2006-12-24 21:26:53
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Maybe the w850 is the official handset in the movie!!
W850 spidy limited edition!!
Regards.........
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Posted: 2006-12-24 21:40:34
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