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Esato Forum Index > General discussions > Rumours > The All New Sony Ericsson Portfolio for 2011 Bookmark topic

Only hope for sonyericsson is that SONY to buy ericsson share in the joint-venture. If sony don't do that... This brand will perish in 2012, or will be in the "others" area.
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Posted: 2011-08-31 20:29:16
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You are painting a very sad picture of yourself.

I have a feeling they will come to the party this time around, of course, that is assuming they make a decent profit in the next two quarters. Let's be honest, their phones this year were really decent, it is just that the competition was a tiny bit better in the processors.

I can see something amazing around next year. I would, however, prefer that they announce it at MWC for release the next month (March) than for them to commit the same mistake of giving the competition a chance to respond. For a change let it be the competition (if it happens that way) that announces great products and SE thumps them with their own announcement afterwards.


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Posted: 2011-08-31 20:31:10
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how can you not make this a sony ericsson
just include a 3G modul

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Posted: 2011-08-31 20:41:56
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Lol did we see the same press conference? Sony is dying slowly. Nothing new or exciting. They are betting everything on 3d it seems, which will prove to be a bad move (because it sucks). New services which no one will use etc.

Their tablets suck and are expensive. They wont sell. I always buy vaio laptops but now nothing they have interests me. The new samsung laptops look amazing and the only cost 999, using brushed metal. Wish sony would do something like that without charging 2k for it.

Well 2012 is going to be SEs year! 2010 was a changing year, new strategy. 2011 was learning from mistakes and making good phones. 2012 is the year of superphones

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Posted: 2011-08-31 22:16:14
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@jack00 It would look great in white too as a mobile.



It's an 4.3" screen Android Walkman which is in development. cnet.

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Posted: 2011-09-01 00:23:45
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Sony will never die, not sure about though. Everyone at work has a Vaio plus, people can never turn away from Sony once they have experienced the quality. Some HTC and Samsung announcements tomorrow, maybe HTC with Beats (I've been waiting for a Walkman for ever and it seems like HTC listened instead) or some Windows Mobile devices. An Xperia X3 would have been nice, Microsoft looks after its own software so only needs to worry about the hardware even if it doesn't have the top specs. Nice design and decent camera are lacking from the current Windows phones, so why not give it a go?
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Posted: 2011-09-01 00:38:44
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I think it's quite obvious that SE is moving closer to Sony than ever, especially looking at the new Sony reader and the inclusion of Android in upcoming devices.
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Posted: 2011-09-01 03:00:21
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Considering Nozomi is meant to be out soon, surely there will be an announcement soon (unless the Arc S is Nozomi and the 4.3" 720p screen has been false)

Also, the Walkman UI on that player is far superior to the Music Player on these Xperia devices. I do wonder if Sony took control of Sony Ericsson, would they have a more consistent UI experience?

I have wondered, with more Sony technologies appearing on SE devices, and SE devices appearing at Sony conferences, are they are slowly integrating them back into the company, and preparing to drop Ericsson?

Interesting times ahead.
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Posted: 2011-09-01 04:24:00
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I think Sony can see what most in the tech industry can see, which is that in 5 years or less mobile computing, mobile entertainment and mobile phones are going to converge. In this situation Sony will start to have a massive conflict of interests, where when SE formed mobile phones were not interfering with Sony's other business now there are overlaps all over the place and Sony are having to hold SE back to save their own interests, prime examples are Xperia Play getting lower than expected specs in favour of the PSP, the lack of an all killer walkman and the refusal to let SE develop tablets.

The natural progression is for Sony to either sell their part of SE to Ericsson (or a third party), SE drop Sony from it's name and to go back to producing it's own handsets OR for Sony to buy Ericsson's share (or buy Ericsson) and bring it under the big umbrella.

The problem is Sony can't afford to out of the mobile market completely (as I believe in coming years the mobile device market will be about 5 times bigger than it is today), they probably aren't set up to go into their own phone manufacture immediately (so can't sell their SE share and get on with it imminently) and SE is a mess (so why buy Ericsson's part).

I think of these options actually the best option is to let SE die and during it's (maybe not so) long and drawn out death prepare to go it alone in mobile phones and hybrid devices. I think SE can see its end, it's got a maximum shelf life of a few years even if it started producing killer handsets and taking back market share. Sony and Sony Ericsson simply cannot both fulfil as much of the market as they want without being in each others' way. It was different when SE formed mobiles were mobiles, they didn't even have cameras, they were telephones without a curly cable, nowadays they're media devices, computers, cameras and sat-navs, everything Sony should have as their own and didn't think SE would take from them.

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Posted: 2011-09-01 08:32:59
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@RickyD

I like your analysis except I think that either Sony or Ericsson WILL NOT make it on their own should they let SE die. The sad part is that Samsung and Apple are already so entrenched in this market that they are practically 'stealing' customers from everybody. Then there's HTC who are doing very well and look set to be part of the big three.

Now, how long will it take for Sony to get back in the game alone when you consider that Sony itself is bleeding badly. I have a feeling Ericsson will not get back in there on their own since the mobile division makes up around 10 percent of their business. They can leave off their patents while carrying on with business as usual.

Let's face it, Motorola are doomed already, LG is following in the same footsteps and SE is on the edge of that very same cliff. Nokia is a mystery at this stage but are not far behind SE and Blackberry are just behind Nokia.

The are only three manufacturers in it at this stage, ie, Samsung, Apple and HTC.

I like SE before any of them and should they die then Blackberry it is but should they also fail then there is only one choice for me and that is sadly Apple even though I'm uncomfortable with their way of doing things.

The two parents have no shot in hell if they go their separate ways! Sony needs to get off their high horse and let SE compete with all it has. There are positives to be gained from that in the long term.


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Posted: 2011-09-01 09:34:30
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