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Sony Ericsson's Q3 2011 financial results announcement will be made on Friday, October 14 at 7:30 am UK time / 8:30 am CET, followed by a conference call with analysts and media at 9:00 am UK time / 10:00 am CET.

via SEPR
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Posted: 2011-10-02 22:47:05
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Interview with Nordberg in WSJ:

WSJ Interview
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Posted: 2011-10-03 07:05:46
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@pmugghc,

Whats it say? I dont have wsj subscription...
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Posted: 2011-10-03 10:47:46
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http://online.wsj.com/article[....]3405504576602762590246534.html
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Posted: 2011-10-03 10:59:43
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That also doesn't work, could you screen shot it or copy it here? I'd be interested to read the rest of it
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Posted: 2011-10-03 11:16:57
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Still can't read the article (more than the first 5ish lines) if you don't have a subscription...

Edit: same as above.

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Posted: 2011-10-03 11:17:01
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Ten years ago, Japanese consumer electronics giant Sony Corp. and Swedish mobile-network vendor Telefon AB L.M. Ericsson put their mobile-phone units into a joint venture, creating Sony Ericsson in an effort to grab a profitable share of the booming global handset market.

It has been a bumpy ride. While the Swedish-Japanese hybrid enjoyed initial successes with its line of Walkman-branded music handsets and Cybershot camera phones, it has struggled to build major market share around the world, and, like rivals such as Motorola Mobility Holdings Inc. and Nokia Corp., has recently struggled to compete with Apple Inc

Sony Ericsson has experienced management turmoil two years ago, the appointment of former head Nordberg Ericsson Silicon Valley as CEO, replacing Sony's Hideki Komiyama (Hideki Komiyama). Nordberg made a radical decision: he abandoned the Symbian operating system and low-end market, and focus on Google Android operating system deployment strategy.

According to the U.S. market research firm Gartner, since he took office since Nordberg, Ericsson's global share has fallen sharply, from the third quarter of 2009 from 4.3% to 1.7% in the second quarter of this year,

In the East Japan earthquake and resulting tsunami after an impact on the supply chain, the company's most recent quarterly loss again. Sony Ericsson said that if not because of natural disasters, the company should be profitable. Nevertheless, the company can return to sustainable growth when there are still many questions.

Nordberg in an interview on the Sony Ericsson and consumer changes in the environment are described. The following summary of the interview:

Q: In your leadership, which has experienced the development of Sony Ericsson?

A: Since I took over Sony since the company is gradually reducing the need for investment in feature phones, smart phones and increase business. We are currently about 70% of sales from smart phones, is expected around the middle of next year, we will completely become a smart phone company.

We are still moving away from feature phone business, but has not loss. In fact, our current business is the production of a small computer with phone functionality. People often complain that our market share is too small, but important to note that we have abandoned the feature phone business, but can not be compared with Nokia and other large competitors.

Q: As the Android partners, we must quickly adapt to new technologies, rather than relying solely on the brand. But why are you in the dual-core chipset and LTE in the field is growing so slow?

A: We are into new technology very carefully, because: even if we introduce a new product, consumers may not buy.

But need to recognize is that when Apple introduced the iPhone in 2007, we should pay more attention. However, given the growth of the Android platform, the Android strategy we have been successful, and became our best choice.

Q: Do you want to at first have been ambitious to become the world's largest Android handset makers, but you are still currently very far from this goal, in the Android market share of only 11%. What is limiting your growth?

A: We underestimated the U.S. market penetration rate. We are weak in the U.S. market. Our PlayStation phone Xperia Pay has helped us with the U.S. carriers to establish a cooperative relationship, we also Verizon and AT & T with the agreement. We now need to expand the U.S. product portfolio.

Q: Motorola and Sony Ericsson's Android strategy is very similar. But they are "strong America, Western Europe is weak," you are "strong in Europe, the United States is weak." Have you thought about the acquisition of Motorola?

A: Indeed thought, but before that, you need to have sufficient funds. And the fair is very complicated between us, because we are a company with two major shareholders of private companies, and Motorola, a U.S. public company.

Q: There are a number of Android handset makers have expressed willingness to use other platforms such as Windows Phone. What are your thoughts?

A: Currently, we do not want to invest in a system as effective as the existing platform. Therefore, we will continue to use Android, but I am very curious Windows Phone.

Q: You once claimed you will be profitable, but still a loss last quarter, mainly because of the earthquake in Japan caused by the impact of the supply chain. Current situation? You learned from the current situation in Japan, what?

A: As with all businesses, we also use a JIT (Just-in-time) concept, so when the earthquake in Japan in March, our supply of inventory will soon be empty. But I think we were doing well in the environment, and June this year, has returned to normal.

Q: A major concern is that the global economy and global demand conditions. What impact this will have you?

A: The consumer sentiment will be affected, it is indeed a concern. Assuming consumers suddenly decided to postpone the three months to buy mobile phones, for handset manufacturers, which is equivalent to one month's earnings, it is a lot of money.

Q: You've seen these signs yet?

A: No, we have not found this. I do not think we will "apocalyptic."


This is just a translation of a translation so there will be some bad grammar!

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Posted: 2011-10-03 11:36:25
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Qualcomm... Adreno 220....
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Posted: 2011-10-03 12:25:47
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Please release Nozomi before holidays! Please, please, please...

And of course, "surprise" us with Aoba at CES.
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Posted: 2011-10-03 12:26:18
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It`s the most natural thing for - many phones with the same specs, just like this year... and still Qualcomm 1.5 GHz MSM8660 with Adreno 220 is 2.2x faster than the 1 GHz MSM8655 with Adreno 205, which is pretty good improvement.
If release them in Q1 2012... cause Samsung and HTC devices with tha same specs are already announced.

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Posted: 2011-10-03 12:35:31
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