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In the ongoing patent war Sony will need Ericsson. They have all the phone related patents. And Im not so sure Sony can manage a phone company alone. They couldn't before when they were a lot stronger, why should they be able now when all their businesses are going down the drain. Used to always buy vaio, now Im looking at the new ultrabooks, no vaio is even interesting, to pricey for what you get. Same with bravia, samsung cost less, is better looking, equal or better screen quality and you can just connect an external hdd and watch 1080p from it, supports every format available. Sonys tablets maybe are cool, well no one is gonna buy them anyway when they can get a samsung tablet with better specs for less money. Soon Asus transformer will come out with tegra3, probably cheaper than sonys.
Sony has zero innovation these days. God damn, sure hope there is no truth in this. Seriously Im going back to iphone if it happens.
edit. Just read it also involves buying the patents. Ah well..
[ This Message was edited by: motvikt on 2011-10-06 21:26 ]
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Posted: 2011-10-06 22:24:03
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They are all copying Apple, and that's the problem. (Spare your words and do not start a debate on that)
Think new, think big! What's the next thing?
We need a product that would make the iPhone 4S look old, really old. Just like the iPhone did to my W960 back in the days.
Please, anyone, THINK OUTSIDE THE BOX!
[ This Message was edited by: Ravager on 2011-10-06 21:32 ]
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Posted: 2011-10-06 22:31:30
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Patents patents patents. When will it end?!
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Posted: 2011-10-06 22:49:52
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Everyone's copying Apple?? Eh?? Voice control & video calling were invented by Apple ya know
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Posted: 2011-10-06 22:56:11
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Hmm SE is strong in north europe and japan. If Sony buys out Ericsson they will loose ground in Europe. No one in Sweden will buy a all Sony phone
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Posted: 2011-10-06 22:58:12
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If the buyout is going to happen,three things are possible.
1.Sony keeps
semi-indepedent(like Sony Computer Entertainment,Sony Music,Sony Pictures),renaming it to Sony Mobile or something and giving it a new logo,but merges
R&D and distribution channels,with its own.
2.Sony completely absorbs
,moving it to Japan,and creates a xperia team,like they have the vaio team,the bravia team,etc.
3.Sony keeps
as it is,but renames it to Sony Mobile and gives it a new logo,and more HW and SW support.
I believe that if the buyout does happen,scenario 1 and 3 are the most ideal,cause
wont lose its european spirit.
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Posted: 2011-10-06 23:13:44
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On 2011-10-06 23:13:44, nikos_se wrote:
If the buyout is going to happen,three things are possible.
1.Sony keeps
semi-indepedent(like Sony Computer Entertainment,Sony Music,Sony Pictures),renaming it to Sony Mobile or something and giving it a new logo,but merges
R&D and distribution channels,with its own.
2.Sony completely absorbs
,moving it to Japan,and creates a xperia team,like they have the vaio team,the bravia team,etc.
3.Sony keeps
as it is,but renames it to Sony Mobile and gives it a new logo,and more HW and SW support.
I believe that if the buyout does happen,scenario 1 and 3 are the most ideal,cause
wont lose its european spirit.
the forth option is that sony keeps the brand sony ericsson as nothing more the a legacy. I think this brand is far too strong and well known just to kill it off.
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Posted: 2011-10-06 23:22:38
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If Sony are paying 1billion+ euros, they're going to want to get rid of the Ericsson part of the name and make sure consumers know exactly where its coming from
edit: and companies often rebrand products and consumers get used to it. netflix are currently doing exactly that in the states right now. Sure, there's the usual complaints etc but people will get used to it
[ This Message was edited by: masseur on 2011-10-06 22:29 ]
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Posted: 2011-10-06 23:27:43
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Good comment on engadget.
"What a lot of American-biased tosh. SE always has always been one of the "alpha dogs" over the years. The USA is not the world. SE brought (superior
) European thinking to the mobile world.
I also think this is a bad move for SE fans. Most of the decent stuff IMO has came from the Ericsson side. The company would do better if BOTH parties saw the bigger picture and invested more in it. Sony just has not been pulling it's weight and should be putting more efforts to make SE a bigger part of its overall strategy.
Actually, I think given their current cash status, Ericsson would be better suited to buy out SE! (The JV was created in the first place because Ericsson was almost bankrupted by Philips chip supply issues and needed the cash from Sony - now we have the opposite where Sony is losing billions and Ericsson is sitting on a massive cash pile!).
IMO Sony buying it out will ruin the company. It will destroy the European-driven mindset which made SE unique and will replace it with an inefficient Japan/US behemoth such as Sony with a culture dominated by Japanese isolationist eccentricity which has no understanding of users and combine that with US-based sheer-greed, incompetency and inefficiency and complete lack of style. There is a reason why Sony are losing billions and there is no need to inflict that fate on a joint-venture that is currently superior to Sony itself. "
Remember it was the Ericsson part who made unlocking bootloaders possible, Sony would never allow that
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Posted: 2011-10-06 23:33:58
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A sony buy-out would be a good thing. Maybe we would see the return of cybershot and walkman, even more playstation integration(microsoft just added xbox control to their phones).
The catch is that they may stop producing low and mid range phones and focus on high end sony being SONY(ceo guy did mention that is the direction they hope to go)
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Posted: 2011-10-07 01:15:38
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