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On 2011-11-02 04:48:20, randomuser wrote:
On 2011-11-02 04:23:17, dika wrote:
how about re-badge? I'm sure Sony Ericsson has prepared about Nozomi..and I'm sure they already have the prototype. So, why don't change the brand to Sony? is it bad idea?
They will. 2012 any model released will be re branded as SONY. But of course if SONY release their own phones then that would not be necessary and the current SE prototypes shall be cancelled. Let's see what happens.
But the reason I feel they will not re badge the current SE prototypes is then it might make a negative impact and it will be pointless to complete the deal so soon and have the same phones just being re branded and launched as Sony.
The nozomi by all rumors yet is going to be yet another Arc. At least 6 months behind the competition and not a true high end model. Don't really know if SONY will want to take the risk of bad rep with their very first model. And also its 2011(2012) now not 2001 where any bad move might potentially ruin it all for them especially the first 2 years.
[ This Message was edited by: randomuser on 2011-11-02 03:55 ]
But the problem is that Sony might not have made any new phone model yet, and i think 2-4 months is not enough time for them to build even a single high end model, unless they already predicted this instance and made some ready-to-build designs even before the buyout, they have no choice but to release Nozomi. but i think they just need to update some key System HW components (if nozomi's rumored specs are true) and integrate their 16mp camera used on S006/S007 and it will easily look future proof.
[ This Message was edited by: razec on 2011-11-02 04:08 ]
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Posted: 2011-11-02 05:04:25
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and to be honest, I'm wondering about the previous leaked picture...look like a mobile phone with Sony branded and XPERIA logo on the edge..what is it??
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Posted: 2011-11-02 05:20:09
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Sony won't make the schoolboy error of releasing phones they haven't designed under the Sony brand. It just doesn't make sense to. It all depends on whether Sony have handsets already in their R&D and when they will be ready to launch.
Until their own handsets are ready to be launched we will see SE leftovers filing the gaps (if they believe they will get any sort of volume out of them).
I would guess about half of the current SE protos will be dumped and only the best ones kept on to pass the time until Sony have their own shizz together.
When Sony have their handsets ready that's when we'll see Sony handsets. Simple as. Although it's anybody's guess how progress is with Sony's own handsets. They might not have even got to the drawing board yet.
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Posted: 2011-11-02 08:02:13
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On 2011-11-02 08:02:13, Ricky D wrote:
Sony won't make the schoolboy error of releasing phones they haven't designed under the Sony brand. It just doesn't make sense to. It all depends on whether Sony have handsets already in their R&D and when they will be ready to launch.
Until their own handsets are ready to be launched we will see SE leftovers filing the gaps (if they believe they will get any sort of volume out of them).
I would guess about half of the current SE protos will be dumped and only the best ones kept on to pass the time until Sony have their own shizz together.
When Sony have their handsets ready that's when we'll see Sony handsets. Simple as. Although it's anybody's guess how progress is with Sony's own handsets. They might not have even got to the drawing board yet.
Your guess is as good as mine or anybody else's at this point really as we have no idea what is coming in the future. But here my few cents on this
1)
made it clear that they will not be using the Sony Ericsson name.
2) If the planned to launch SE under development handsets next year then why would they have hurried the deal and targeted for a completion of the deal by January 2012 ?
3) Lately they have got experience of making Android / 3G devices like the PS Vita, Tablet S/P and the Walkman Z.
4) Launching SE handsets next year might not be the best idea as they will want to start off with a product that makes a bold statement and sends out a clear message that
is in the smartphone business now and their competitors better watch out and also reiterate their technology and design superiority like they did with the Tablet S
5) Another reason they cannot take any risks with sub par products is that the smartphone business in the only ray of light at the end of the tunnel for them. They just announced their Q2 results and now forecast a loss for the year 2011-12 ending March 2012.
So I would say its pretty likely they might have a phone prototype already with all their technological know how crammed into it.
And we all know how secretive Sony is about their future products.
[ This Message was edited by: randomuser on 2011-11-02 07:43 ]
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Posted: 2011-11-02 08:41:26
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What Device is this ? Xperia shukatsu ?
http://www.sonyericsson.co.jp/product/campaign/xperia-shukatsu/
And apparently Nozomi and other
will be rebranded as SONY and sold next year. In house developed SONY phones will come out only by Q3 2012.
Source: unknown13x from XDA. He works at
so the info is definitely credible. He posted this :
"We won't be seeing "Sony Ericsson" starting early next year. There will be some changes to the brand, but won't completely phase out the "E" part til late Q3 to full Sony brand. No worries, Sony did not cut out any important products that was previously planned, so we'll still enjoy its full scale mobile products
"
[ This Message was edited by: randomuser on 2011-11-02 08:24 ]
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Posted: 2011-11-02 09:19:10
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That looks to me like the Japan only Xperia Arco. Maybe it's the 'Arco S'.
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Posted: 2011-11-02 09:32:26
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It looks like whole new device to me, smaller than Arc but bigger than Ray.
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Posted: 2011-11-02 09:34:07
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Yes it looks like a completely new device
[ This Message was edited by: randomuser on 2011-11-02 08:44 ]
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Posted: 2011-11-02 09:44:09
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After comparing to my Arc, this one looks almost the same.
Same body/frame for sure, but the screen seems slightly smaller.
There is more space around the screen, especially the gap above the three buttons.
Could be an even cheeper version of Arc?
Edit: In the next page the screen is back to normal:
http://www.sonyericsson.co.jp[....]aign/xperia-shukatsu/king.html
So I guess that at the front page the phone has a photoshopped screen just for showing the orange logo and text.
There is also this 'Android 1.6' text there which is slightly puzzling.
[ This Message was edited by: semo on 2011-11-02 09:35 ]
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Posted: 2011-11-02 10:26:47
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On 2011-11-02 09:19:10, randomuser wrote:
What Device is this ? Xperia shukatsu ?
http://www.sonyericsson.co.jp/product/campaign/xperia-shukatsu/
And apparently Nozomi and other
will be rebranded as SONY and sold next year. In house developed SONY phones will come out only by Q3 2012.
Source: unknown13x from XDA. He works at
so the info is definitely credible. He posted this :
"We won't be seeing "Sony Ericsson" starting early next year. There will be some changes to the brand, but won't completely phase out the "E" part til late Q3 to full Sony brand. No worries, Sony did not cut out any important products that was previously planned, so we'll still enjoy its full scale mobile products
"
[ This Message was edited by: randomuser on 2011-11-02 08:24 ]
So next year we will see last SE phones. That may be a reason to get one
I'm afraid that Sony will bring it's bullshit fragmentation. Like cybershot with awesome camera, but shit OS(or hardware), great smartphone hardware wise but shit camera, etc. etc.
But let's wait and see...
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Posted: 2011-11-02 10:35:19
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